It has been observed and analyzed that the SEO industry seems to be ever-changing. From now onwards there will be more challenges to handle the fully optimized websites and online properties in right direction.
Currently, every webmaster is facing the big challenge of getting the natural links and quality content. Everyone is working with the trend of pandas, penguins and more. There will be penalties and algorithms if Google guidelines are not properly followed. Natural Search and Organic SEO values will never lose importance but will have to optimize the sites by being more users friendly.
How to achieve a more successful online platform if you are a Search Engine Optimization Company or consultant building brand for targeted audience? Well, the idea is to optimize the site and convey message more effectively.
Long-term techniques are required to build a fine branded website for business. The site has to be user friendly and efforts should be put for the targeted audience, and not the search engine.
Win Your SEO Game in Search Engines:
1. Developing Descriptive Meta Data and Killer Content
Keep in mind to cover content for your audience and the search engine, figure out how relevant is your page content, only cover few targeted terms and then use them in places that have the most kicks in content.
By developing descriptive and relevant text for your page’s title tags, description and headings texts, make sure that those same words are used again in the body of the page. Never try to stuff keywords in body text. Users search the Web for great content, informative, expert, and creative. It should be different from everyone else – you! There is a powerful impact of video Testimonials in site, users love to see testimonial video before jump and join with your services. Always update your sites on a regular basis with newsletters, blog updates, social identities icons etc.
2. Improve on Page Issues for site crawlability
• Don’t forget to check duplicate content issues, use canonical tags to prevent duplicate contents and take care about Page load speed.
• Use 301 Redirection When Redirects Are Needed.
• Create Custom 404 Error Page, users shouldn’t go away from our error pages.
• Remove any duplicate, low value and unnecessary pages from search engines.
3. Building Natural And Relevant Links With Quality & Relevant Sites:-
In the past users were submitting only to a few hundred of your favorite directories to earn links. But now same content can be submitted in many article directories and PR marketing sites. Hidden text, rich snippets spam, cloaking, and paid links are worthwhile efforts. Today, think in terms of quality rather than quantity. We don’t know exactly how ratio search engines are used for good links to junk links. Just try to promote the niches of the Web that are relevant to your website’s targeted audience.
• Adding a video to our landing page, should be conveying the personality of the service and brand.
• Every call of action is important in business website so that you don’t lose valuable client on the first step.
• Engage with customers via social media Platforms, share your company news, run polls and engage with users.
• Use Social Media Techniques to build your community and connect with fans and potential customers by regularly publishing posts or tweets that may be interesting to your people.
• Promote your content through guest blogging sites, weekly press release, create Squidoo lenses and hubpages. Don’t use same anchor texts in every place.
• Be a part of business networking sites and engage with users, get the content for link baiting and create audience who can broadcast your blog or infographics in their network.
• Use competitor tools to get some more link building ideas.
• Join the conversation to build some high quality business forums and q/ sites.
• Run a Facebook and blogging contest
Nikul Patel is Manager of Operation & Technology Consultants in the field of Digital Marketing and Web Solutions at Gateway Group, which helps organizations to reach, engage and connect to achieve their vision for a better world in Web Technology.