DMAS > SOLUTIONS

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SOLUTIONS
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Solution Title: 
Unified Digital Messaging Platform
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Solution Description: 

Business Needs

To develop a modular and highly scalable personalized e-mail marketing platform that allows users to manage their end-to-end digital messaging and marketing campaigns with a strong focus on reporting framework and analytics

Solution highlights

  • Template and content management
  • Template library – Web and mobile, filters/segments
  • Multi-channel campaigns
  • Social, web and mobile
  • Spam testing, e-mail preview and a/b multivariate
  • Integration framework
  • Web forms, API interfacing, data integration, CRM/EAS, e-commerce
  • Marketing automation
  • Recommendation engine, advanced segmentation
  • Delivery framework
  • Batch and transactional, auto/triggered, staggered deployment
  • Advanced reporting, analytics and tracking framework
  • Web analytics, buyer behavior
Solution Title: 
Survey Platform
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Solution Description: 

Business Needs

To develop a Survey Manager Platform which automates the process of delivery of customized surveys to multiple platforms like web, kiosk, smartphones and tablets

Solution highlights

  • A web-based CMS solution to build, deliver, capture and process real-time customer satisfaction survey feedback
  • Template based Question & Response library, rich text formatting of questionnaire objects
  • Survey Design Wizard, unlimited filtering and cross-tabulations
  • Real-time digital dashboards, wide range of chart types
  • Report design and data delivery, build multi-lingual and platform specific surveys
  • Auto-compilation of captured feedback data in real-time
  • Manual and scheduled delivery of surveys and reports
  • Universal iOS app used to captured customer feedback in real-time
Solution Title: 
Data-Driven E-mail Marketing
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Solution Description: 

Business Needs

To develop a technological solution that helps to plan, execute, analyze and deploy database driven personalized e-mail marketing campaigns in line with subscriber preferences and client industry specific demographics

Solution highlights

  • High volume e-mail deployment (1M personalized emails/hour)
  • Highly personalized content delivery
  • Omniture integration (ROI analysis tool integration)
  • Multi-tenant system and central configuration console
  • ETL (Extract, Transform and Load tools) packages to upload large volume contact records
  • Preference center implementation
  • Online web forms/contact list management
  • Advanced segmentation
  • Spam score calculator
  • Template management
Solution Title: 
Media Distribution Solution for Transport Department
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Solution Description: 

Business Needs

To implement flexible and robust system that allows media distribution companies to manage and distribute advertisements remotely in taxi and optimize the advertising process

Solution highlights

  • Campaign management, media creation and management
  • Playlist management, scheduling of media display
  • Account management, invoice generation, payment based on media statistics
  • Geo-location based advertisement delivery to cab devices
  • Cab media/advertisement player, cab media scheduling and reports
  • Display advertisements on wheels and track advertisement statistics
  • Display latest news from live RSS feed
  • Troubleshoot device remotely, display media based on GPS location
  • Sensor based advertisement play (device screen on/off based on passenger's presence)
  • Billing generation based on advertisement played
Solution Title: 
Big Data Analytics
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Solution Description: 

Business Needs

To develop a Big Data Analytics solution with all segments such as file system (Hadoop), databases or data stores and search (Solr and SQL)

Solution highlights

  • Implemented an optimized, intelligent and fast search framework facilitating geo-spatial and document search operations from large data sets (more than 200 GB) clustered and stored across multiple Solr servers
  • Big Data infrastructure with over 40 virtual servers under the load balancer serving capacity of 500 requests/second with over 100 concurrent users
  • Supports intelligent search from 6 million documents in less than 2 seconds
  • Apache-Solr powered fast-faceted document search
  • Analysis engine to handle and process a large chunk of data size of approximately 1 TB
  • API-level indexing through integrated search functionality of Lucene for a powerful search or hit prioritization and highlighting
Solution Title: 
Application Suite for Publishing Workflow
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Solution Description: 

Business Needs

To develop a complete communication and management solution that efficiently automates planning, authorizations, discussions, production, tracking and budgeting aspects of marketing communications workflow according to business needs

Solution highlights

  • Automate printer process from order booking to printing
  • Manage the commercial process of a printing operation
  • Template based classified Ad material creation
  • Online proofing tool
  • Centralized asset management
  • Page production tool
  • Design interface
Solution Title: 
Mobile Advertising Solution
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Solution Description: 

Business Needs

To develop an application for diabetic patients that provides latest information pertaining to diabetes. The application also provides a platform to discuss issues related to diabetes

Solution highlights

  • Display latest diabetes news and blogs
  • Read articles written by experts
  • Weekly chat with online community
  • Watch latest YouTube videos and follow trending topics about diabetes on Twitter
Solution Title: 
Gamification Application
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Solution Description: 

Business Needs

To develop a multi-platform mobile application for a famous museum in Canada to provide information of the history of the museum and allow users to view various objects and artifacts

Solution highlights

  • Application provides users the facility to access various features regarding the artifacts in the museum
  • The users can magnify, scan, periscope and analyze various artifacts available in the museum
  • A series of mini-games for kids aged 8-12 uses the device’s unique capabilities such as the accelerometer, to turn learning about an object into an entertaining experience
Solution Title: 
Video/Image Sharing Application
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Solution Description: 

Business Needs

To develop a video sharing application to enable users to capture real-time videos and share with the right audience group

Solution highlights

  • Create and manage group of different contacts
  • Capture video with one tap and share with specific group or just one friend
  • Organize contacts in each group
  • Store captured videos locally in phone memory or in private cloud
  • Set time-based privacy level for accessing videos
  • Social media login (Facebook, Twitter and Google+)
  • Share pictures with different groups or specific contacts
  • View media (videos/images) feeds shared by group contacts
  • View/edit profile
Solution Title: 
Event Community App
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Solution Description: 

Business Needs

To develop a global community of events where users can upload, download and share media with all other users. It will help users to discover events based on their interests and experience those events through the eyes of the world

Solution highlights

  • Enable users to create their own events and hashtags and share them in one universal album as a collection
  • Privatize events and invite users to share them with; only chosen users will have access to upload and download media in the event albums
  • Cross-platform universal albums of events allow users to upload, share, download and save media in any public album
  • See photos and videos taken by the crowd, share and download any or all of them
  • Follow favorite artists on tour, get a peek backstage, experience the red carpet and witness award shows, experience sporting events like a true fan
  • Instantly share media on Facebook, Twitter, Email or through SMS
  • Discover events nearby based on their own interests
  • Interact with fans from around the world by experiencing their events through mutually shared interests
Solution Title: 
Sports Events App
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Solution Description: 

Business Needs

To develop an iPhone application for sports enthusiasts to enable them to create an event for a sport and share it with interested users to attend the event

Solution highlights

  • Create sports events using the application
  • User can choose minimum of 5 sports of their interest and provide their expertise level as well
  • List and Map view of events with each sport pinned in different color
  • Find nearby events and attend those sports events
  • Chat/interact with each other in the event group or with friends within an app
  • Manage/edit profile
  • Track the overall number of events attended per sport, track the event dates and manage calendar for themselves
  • Push notifications for nearby events
  • Filter events based on different criteria
  • Social media login (Facebook, Twitter and Google+)
Solution Title: 
Crowdsourcing Application
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Solution Description: 

Business Needs

To develop a platform for crowdsourced real-time news from readers or viewers of news channels and news aggregation companies

Solution highlights

  • iOS and Android based app for submission of news stories
  • User generated news content and feeds
  • News assignments
  • Post comments, votes, top rated content
  • Multi-channel publishing to social media
  • Advanced content moderation mechanism
  • Admin toolkit/SDK for dynamic white labeled app generation
  • Facebook broadcasting
  • Application usage statistics tracking
Solution Title: 
Home Automation Geo-Fencing Application
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Solution Description: 

Business Needs

To develop a mobile application that allows users to control their GSM devices

Solution highlights

  • Set GPS geo-fencing for each installed device
  • Share the app with friends
  • Manage and control GSM products installed at user’s home
  • Smart saving of battery usage
  • App allows to set radius for geo-fencing and time interval for each devices
Solution Title: 
Augmented Reality Based Game
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Solution Description: 

Business Needs

To develop an Augmented Reality based promotional game for the launch of new Mercedes C-Class Coupe 2012

Solution highlights

  • GPS based game play with real-time Google Places integration
  • Augmented Reality 3D view of the Mercedes Benz C-Class Coupe 2012
  • Dealer promotion with GPS based dealer location information
  • Extensive analytics information captured to determine the user interest in the car features and for targeted opt-in marketing
Solution Title: 
iBeacon Solution
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Solution Description: 

Business Needs

To develop an iBeacon solution for a leading Canada based coffee shop to offer special discounts/coupons on special occasions to visitors

Solution highlights

  • Set iBeacon device details to display coupons/discounts
  • Manage coupons/discounts from the backend
  • Analyze customer’s interests and customize offers based on the analysis
  • Rich-interactive dashboard in backend module showing real-time analysis of each offer
Solution Title: 
NFC Based Ticketing Solution
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Solution Description: 

Business Needs

To test the technical feasibility and pre-commercial user acceptance of a tag based check-in/check-out system prior to implementation of NFC-enabled Mobile Ticketing Solution for a public transport organization

Solution highlights

  • Service registration for new users with secured login mechanism for existing members to manage account details and view ticket purchase history
  • Intelligent fare price calculation algorithm to calculate precise journey fare based on boarding and de-boarding stations
  • NFC tag-based auto check-in and check-out
  • Facility to top-up account with credit card
  • QR-code based ticket generation
  • Integrated back-office component to manage customer accounts with facility to define stations and tier-ticket pricing and to generate MIS reports

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