Media development has been an integral part of the services that Gateway has been offering over the years. However, in regards to catering to the media industry for their Graphic & Media design initiatives Gateway has been working as an offshore / onsite partner to a couple of Medium to Large Scale Media and Advertising companies meeting the challenges to provide best of the quality at a feasible price range. The Major Graphic & Media design Offered in the field of Media and Advertising is:
Every product which exists in the market whether it's food, Pharmaceutical, cosmetic, healthcare related, toys, electronic goods etc. require proper packaging to make sure the product inside the packaging remains intact and in proper condition till it reaches to its consumer. This means, all products require a packaging decision. It's also important that the packages which carry the product should appeal to the consumer with its attractive look, well placed information, designed with the market/ consumer needs and of course the packaged product is ready to reach the consumer's hand as per the planning. Print & especially packaging is - the most favorable option for our clients globally. We are cost effective and efficient in terms of providing our services as:
Designing the package (Base artwork, Cutter guide)
Managing the product packaging of the existing brand (Brand management).
Technically correcting the rough design / artwork already developed by your agency.
Developing the line extension from the base design (managing the wide range of product line.
For more information please visit our website IPDC - International Packaging Deployment Center www.ipdc-design.com
Processes followed:
Managing the complete print related processes are a real challenge and required a lot of team work, high skilled brain and experience to complete the job successfully. The process at our studio are managed by highly qualified, well experienced professionals those who have in-depth knowledge of all technical constrain related to print media.
In print and publication media, we provide services as a part or as whole which includes 4 steps as.
Production (Art work creation)
Pre-press/Lithography
Printing
Post Printing
Production (Artwork Creation):
After the verification of all supplied raw materials, actual production begins with creating the artwork while using applying the correct color (CMYK + Spot), Fonts, Cutter guide (Technical Specification), Barcode, Logo, Images, Checklist for Technical information of Artwork and other elements.
Image processing: Image processing is an important part of the complete production cycle. We correct the images, raw files like Tiff, BMP, JPEG and PSD etc. using tool like Photoshop and follow the process of color correction, brightness/Contrast, remove unwanted part / background from the image, Convert image to correct ICC Profile (RGB to CMYK) and add new Color to image (SPOT Color) etc.
Approval / reworking: After the completion of artwork in goes through rigorous quality check process first internally and finally at the client side. Based on the client's feedback, changes are done and final files are sent to client for final approval.
Pre-press / Lithography:
Once the artwork is ready, the next stage is initiating the Pre-press/Lithography process. It's a process done after completion of artwork and before the artwork goes into the printing press. Before we send the created artwork for printing press, it needs to be technically corrected through the following pre-press process like:
Overprints: In situation when two objects of different colors overlap, they knockout. Overprint is been applied on the objects, images, Text, Cutter guide, Colors etc. Overprinting is sometimes used to avoid the need for trapping and avoid gaps between touching colors. Spot colors intended to designate the application of spot varnish are also set up to overprint.
Trapping: It's a process done to compensate the miss registration needs with overlapping the colors a little. Overlapping the colors is called as color trapping. A job may be printed using overprint, knockout, trap or any combination
Bleed: As most of the printer cannot print all the way to the edge of the paper or other base material used in printing, so the only way to produce a bleed is to print on paper / other base material larger than the final page size and then trim the paper. In that case the Text or graphics extends all the way to the edge of the paper it is printed on. Bleeds are used in publishing for graphical effect and for printed tabs.
Layers: Creates separate layer for every specific object, Text, images, Barcode, Cutter guide, Checklist etc.
Swatches: Create correct swatch panel and remove unwanted or un-used color.
Filter: Remove un-wanted, un-used, hidden layers, object, text, image and stray points from artwork and clean the document.
Preflight: After completion of Artwork now it requires the next step of printing, collect all data for preparation of preflight for printing.
Proofing: It's a process which allows the client to get an idea as how the final product packaging on other printed version will look like before doing the mass print production. This is necessary when the designer/client is unsure of the results or when variations or combinations of design elements such as unique photographic or digital applications, ink colors or special inks or coatings, colored stocks or other variables are present that may never have been attempted previously.
Finally, the artwork is ready for printing and then Post-press production processes.
Printing:
There are normally four different technique used for printing the artwork. These printing techniques are defined while keeping in mind the - base material - on which the artwork would be printed. The printing techniques is defined in prior and additional care is been taken while creating the artwork.
Type of printing:
Screen printing
Offset printing
Gravure printing
Flexo printing
Post-Printing:
Folding and Folders
Saddle-Stitched Booklets
Perfect-bound Books
Side-wide binding
Post or "Chicago-screw" binding
Case-bound Books
Wire-O & Comb-bound Books
Die Cutting
Lamination
Foil stamping
Embossing
We have successfully executed high quality print jobs in - a part - as well as complete artwork creations which are - ready to print in the press -. We are providing these services to our clients across the globe with well structured and managed processes.
Experienced in
Carton and display packaging design
Tetra Pack / Retail packaging design
Poly Pack packaging design
Corrugated Box packaging design
Other Packaging designs
We have a powerful software application tool internally developed, which is the key to successfully managing the workflow in offshore mode. The software tool is highly efficient & customizable workflow management platform which automates the entire process of DTP from handling assets in central repository, task allocation & monitoring, quality check & approval and final delivery.
Publication Media
Overview
Gateway TechnoLabs offers a wide range of Graphic design services to the Advertising and News media industries. Normally due to the nature of task which is long term, the task is managed by a dedicated team of Graphic designers or DTP professionals. We have specialization in creating Ads for various publishing media.
Experienced in
Daily Newspapers (Normal Size)
Daily / Weekly Tabloid newspapers
Newspaper - Special edition
Magazines - weekly, monthly, Annual
Periodical publication
Directories
Annual reports
Different faces of creating ads:
Creating Stand alone creative ads: Ads under this category normally are the creative ads, where processes like conceptualization, visualization and actual creation of ads take place and these are original, creative, independent ads. These ads are published in the News paper, Magazines, periodical publications etc.
Creating Template base ads: Ads under this category are repeat ads, different versioning of base ads (different dimension and style), ads which are based on some specific style and structured layout. The ads are based on different Style and model used in it. Thus, we take the opportunity to develop the base style and model for making the ads.
Defining Styles for ads (defining the font type and color, alignment of content, background color, using different shapes and graphics, using effects). Defining the Model for ads (Creating base layout for developing ads which includes the top area for punch-lines, main content area as Text & images/pictures, space for logo, defining the bottom space etc.
These ads are mainly published in the Daily Newspaper or Daily / Weekly Tabloid newspapers. Different type of ads we have been developing for the Newspaper Media:
