Industry convergence, accelerated technology development, growth of new distribution channels and demand for licensed content are pressing issues confronting media and entertainment companies today. Gateway Technolabs collaborates with Advertising & Media companies for achieving their growth objectives by creating efficient distribution mechanisms that maximize revenue and lower operating costs.
With a unique sales model built around advertising and subscriptions, Media & Entertainment companies are facing several dichotomies such as the need for innovation v/s need to cut costs, customer attention v/s multiple media delivery, mass media v/s interactive media, advertising accountability v/s advertising skipping technologies, and so on. Technology is disruptive and is giving new weapons for strategic differentiation.
Primary Features of our Solution
Web-Based Application, which makes it accessible anywhere-anytime.
Transparency to the clients as well as the employees.
Enhanced security features to have limited and allowable access of the resources.
Contains the details of a particular campaign for a client, which enables a manager to make an analysis. Details like Presentations, creative outputs, Guard Book, Press Clippings etc maintained and accessible to the client.
News/ Awards/ Research etc are made available to the Client.
Discussion Forum to allow the client and the company to interact with each other. Media schedule for a particular campaign are accessible to the clients.
Discussion forum have the facility of simple and advanced search mechanism.
Site also has information about the competing media companies and also the schedules of the various advertisements that are to appear on a certain date.
Site has global utilities like the Discussion Forum, Collaboration Module (which allows the user to make presentations to the client and also chat with the client.
It also has the facility to talk using VoIP). Also Net-Meeting features has been embedded.
Benefits Delivered
Gained strategic and economic benefits associated with CRM by integrating their organizational capabilities – structure, processes and skills – into the integrated platform with the help of CRM Technologies to become more customer-centric.
Use of collaborative tools and discussion forum has lead to quality and disciplined discussion between the client and an ad agency.
Minimal or No investment in training of the users of this application since the entire application is web-browser based.
It streamlines communication otherwise done by telephone, fax and e-mail, greatly reducing the cost of sharing information across project and work teams.
As a single, central hub for large numbers of people, the application significantly reduces the lines of communications between different parties, including major customers, increasing productivity and saving time.
It serves as a central record between collaborating parties, reducing errors in communication.
Discussion forum have the facility of simple and advanced search mechanism.
It acts as an intellectual repository and enables knowledge management.
It can be equipped with Web-Cams and multimedia devices, to keep everyone up to speed on, say, the most current status of the project.
