Gateway TechnoLabs will exhibit a new platform that connects brands with their consumers directly with each other. This Location Enabled Advertising Platform (LEAP) will allow brands to engage their consumer through motivating activities. With an objective to cater direct-to-consumer concept LEAP is developed to transform market-centric approach towards consumer-centric which brings brands and their consumer near.
Online grocery shopping is grabbing the attention of many consumers who remain updated with the latest technological innovations. Grocers have started providing their services online to cater these techy users. However, as the grocery products hold perishable nature, few challenges are likely to arise. It becomes difficult to operate online grocery stores against any other e-commerce stores like apparels, electronics, furniture, accessories or other such products.
Around the world, social media is giving consumers far greater visibility into supply chain processes and problems. For better or worse, manufacturing locations and labour conditions, warehouses, warehouse systems, packing processes, logistics partners and their delivery drivers have increasingly become associated with a retailer’s brand image.
Brick-and-mortar retailers have been on a bit of a roller coaster ride this holiday season as early expectations of strong consumer spending were weighed down by the uncertainty prompted by the election.
Self-checkouts in supermarkets is increasing as businesses battle to reduce costs and increase service efficiency. But looking at the numbers, it isn’t clear that self-service is an easy win for businesses.